Suggestive potential of political speeches of state leaders

The paper examines the suggestive potential of political speeches state leaders. author argues that greatest addresses given at turning points in history demonstrate a programming effect and, consequently, are intended as texts with features. current study proves rhythm is essential feature text. complex phenomenon built on balanced alternation or repetition certain elements (formal and semantic). distinctive for address established via lexical broader, semantic key verbal carrying dominant meanings which comprise two opposite functional textual groups grammatical (morphological syntactic) patterns parallelism, accompanied by phonetic repetition. Such serves communicative-pragmatic purpose suggestor, namely, to consolidate meanings. results this indicate emotiogenic attributes (or qualifiers) aimed emotional "charging" target audience primary means suggestion. contain solemn rhetoric pathetic appeal sacred forces. Political leaders provide strong impetus creating meaningful public narratives favouring one another course society. Furthermore, an informative speech, employs techniques, potent tool exercise power over shape opinion influence mood Finally, leader plays role authoritative communicator who organizes, structures individual's picture world, helps resist communicative warfare gives people sense order life chaos.